Scale with Smarter Marketing Systems, Better Clients, and Higher Margins.

How Fund Managers Can Build a GP Brand and Thought Leadership By Christoph Olivier, Founder, CO Consulting Last reviewed: July 2026 A GP brand is the reputation and point of view that makes a limited partner trust you before you ever open a pitch deck. You build it by publishing a consistent thesis, showing up […]

Reg D 506(b) vs 506(c): What Fund Managers Can and Cannot Do in Marketing By Christoph Olivier, Founder, CO Consulting Last reviewed: July 2026 The exemption you pick decides your entire marketing playbook. Under Rule 506(b) you cannot advertise the raise at all. Under Rule 506(c) you can market publicly, but every investor’s accredited status […]

How Fund Managers Can Build LP Relationships and an Investor Pipeline By Christoph Olivier, Founder, CO Consulting. Last reviewed: July 2026 Fund managers build LP relationships and an investor pipeline by cultivating substantive, pre-existing relationships months before a raise opens, then nurturing an owned investor list with consistent content, events, and referrals. The compliant engine […]

Marketing Mistakes Fund Managers and Capital Raisers Make By Christoph Olivier, Founder, CO Consulting Last reviewed: July 2026 Most marketing mistakes cost you a lead. In a capital raise, one marketing mistake can cost you the entire offering. A single LinkedIn post about your fund can convert a compliant private placement into an illegal public […]

Marketing Ideas for Fund Managers and Capital Raisers By Christoph Olivier, Founder, CO Consulting Last reviewed: July 2026 Most marketing advice written for GPs and capital raisers ignores the one thing that can sink a raise: securities law. A great idea that triggers general solicitation under the wrong exemption is not a great idea. It […]

How Do Fund Managers and Capital Raisers Attract Investors? By Christoph Olivier, Founder, CO Consulting Last reviewed: July 2026 Fund managers and capital raisers attract investors through six things working together: existing relationships, a credible track record, thought leadership that proves how you think, ongoing investor education, warm referrals, and, where the securities rules permit […]