BrandYourself Pricing ($99/yr) vs DIY: How to Brand Yourself

BrandYourself has three price levels. A free DIY account, a Premium DIY account at $99 per year, and managed services that, in the company’s own words, “typically start around $599 per month” (BrandYourself FAQ). There is no public pricing page: brandyourself.com/pricing returned a 404 when we checked on 1 November 2026, and managed work is quoted after a call.

Before you pay anyone, know this: most of what Premium helps you build (a personal site on your own domain, an optimized LinkedIn profile, a handful of profiles that rank for your name) you can set up yourself for about $31 a year. Below are the verified prices, a DIY vs paid decision table, a 100-point scorecard for the search results for your name, and a 30-day plan with exact tasks.

BrandYourself pricing in 2026: what each tier gets you

All figures come from BrandYourself’s own pages: its FAQ, its Software and Services guide and its personal branding services page.

Some comparison blogs list extra BrandYourself prices for the privacy product and for higher managed tiers. We could not find those numbers on BrandYourself’s own site, so they are not repeated here. If you are quoted a managed plan, ask for the monthly deliverables list in writing: BrandYourself’s services page promises a quarterly report showing “our deliverables and goals for next quarter,” so a written scope is a reasonable request.

BrandYourself vs DeleteMe, Optery, Incogni, Kanary and Google’s free tool

These tools solve two different problems. Data broker removal services hide your address, phone and relatives from people-search sites. They do not build positive results for your name. BrandYourself’s Premium tier and the DIY route below are about building results you control. Only options with published prices are listed.

Start with Google’s tool. It costs nothing and handles the most common complaint (a phone number or home address showing in Google). Pay for a broker removal service only if the same details keep reappearing on many people-search sites.

DIY or paid: pick by your situation

No vendor can promise where a page will rank, and Google may decline removal requests for content it considers in the public interest, such as government, educational or newspaper pages (Google). Be wary of any quote that guarantees an outcome.

Score the search results for your name: a 100-point audit

Run this before you buy anything. It takes about 30 minutes and tells you whether you have a building problem (DIY), a privacy problem (Google’s tool or a broker service) or a suppression problem (managed help).

How to Google your name properly

1. Open a private or incognito window, signed out of Google, so you see something closer to what a stranger sees.
2. Search your name in quotes (“Jane Okafor”), then without quotes, then with each qualifier a buyer would add: your company, your city, your job title and the word “reviews.”
3. For the quoted search, open the Images, News and Videos tabs too.
4. Log the top 10 web results in a sheet with four columns: URL, who controls it (you, neutral third party, hostile third party), whether it is about you or a namesake, and sentiment (positive, neutral, negative, outdated).
5. Set up Results about you: on desktop go to myactivity.google.com/results-about-you, select Get started, enter your name plus the addresses, phone numbers and emails to monitor, and turn on notifications. Google notes some features are still rolling out to users over 18 in certain markets.
6. Score yourself with the table below and save the number. You will rescore on day 30.

The scorecard

How to read your score. These bands are my rule of thumb, not an industry standard:

• 80 to 100: maintain. Publish monthly and rescore each quarter.
• 50 to 79: a building problem. The 30-day plan below is designed for you.
• Under 50 with a fail on check 2 in the top 5: a suppression problem. DIY still helps, but compare at least two managed quotes.
• Fail on check 7 only: a privacy problem. Use Results about you first, then a broker removal service.

Claim the profiles that rank for your name

Set your LinkedIn custom URL (6 clicks)

From LinkedIn’s help page, on desktop:

1. Click the Me icon at the top of your LinkedIn homepage.
2. Click your profile card in the dropdown.
3. Click the Edit icon next to Public profile and URL in the right pane.
4. Under Edit your custom URL, click the Edit icon next to your current URL.
5. Type the last part of the new URL: 3 to 100 characters, no spaces, symbols, special characters or the word LinkedIn.
6. Click Save.

Rules worth knowing: custom URLs are first come, first served; you can change yours up to five times in six months; and your old URL stays linked to you for six months unless you unlink it. If firstname-lastname is taken, add your profession (janeokafor-cpa) rather than random digits, so the URL itself carries a keyword. For what to post once the profile is set up, the LinkedIn B2B marketing playbook has a posting cadence and a 90-day program.

Claim or correct a Google knowledge panel

If a panel about you already appears, Google’s verification steps are:

1. Sign in to (or create) a Google Account.
2. Search your name and find the panel.
3. At the bottom of the panel, click “Claim this knowledge panel” (sometimes it sits under About; on mobile, use the Menu).
4. Review the information shown.
5. Sign in to one of the official profiles Google lists: YouTube, Search Console, Twitter (X) or Facebook. If Google cannot match any of them, it asks for more information.

Once verified, you fix errors through verified feedback: sign in with the verified account, search your name, click Suggest edits, click Edit next to each wrong item, explain the fix with public URLs that support it, and click Send. Google says it reviews within a few days, cannot write custom descriptions for you, and that not all panels are claimable. There is no form to request a panel you do not have. Note the verification list: owning a YouTube channel or a Search Console property for your own domain gives you a way to verify later, which is one more reason to own yourname.com.

Buy your name domain and build a one-page site for about $31 a year

• Domain: Porkbun lists .com at $11.81 as its everyday price. Cloudflare Registrar states it does not mark up domain prices at all, which is useful if you already use Cloudflare. Buy firstnamelastname.com; if taken, try a middle initial or add your profession.
• Site: Carrd Pro Standard is $19 a year and includes custom domains. Pro Lite ($9) does not, so it will not do the job.
• The page itself: set the page title to “First Last: [role] for [audience],” use the same headshot as LinkedIn, put your positioning line at the top, add three proof points (named publications, talks, or client types), and link to LinkedIn and your firm bio. Then link back to the site from your LinkedIn contact info and your firm bio so the pages reinforce each other.

Total: $11.81 plus $19 is $30.81 a year, roughly a third of BrandYourself Premium. The trade-off is that you get no scanning, scoring or social post cleanup, which is what Premium’s $99 pays for.

Write the one line every profile repeats

Check 8 of the scorecard fails for most people because their LinkedIn says one thing, their firm bio another, and their old conference bio a third. Write one line and paste it everywhere. Use the same formula as our personal brand statement examples:

• Base: I help [audience, narrowed by role, size, stage or place] [get a result they would pay for] by [method, background or proof only you have].
• Headline version: [Role] who [result] for [audience].
• Bio version: After [specific experience], I now [result] for [audience].

Two filled-in illustrations (hypothetical, to show the level of detail):

• “I help dental practice owners with 2 to 5 locations cut overdue receivables by running their billing like a payments team, based on 9 years in a dental service organization’s finance office.”
• “Fractional CFO who gets Series A SaaS companies board-ready in 90 days.”

Then cut every adjective a competitor could also claim: passionate, results-driven, innovative, dynamic. If you also write posts and articles, a short voice chart from the brand voice guide keeps the tone consistent across profiles.

The 30-day plan to brand yourself (exact tasks)

Do not expect the day 30 score to show the full effect. New pages can take weeks or months to settle in Google, and nobody controls the order. What you can control by day 30 is that every page you own says the same thing, links to the others, and is accurate.

If you are a founder, fund manager or other licensed professional

For founders, the goal of your name results is pipeline, not vanity: the personal branding for entrepreneurs guide shows how to turn the content in weeks three and four into inbound leads. If you raise capital, read the compliance section of personal branding for fund managers and GPs before you publish anything, because performance claims on a personal site or LinkedIn profile can create regulatory problems that no reputation service can undo. If your audit lands under 50 and you want a second opinion on whether to DIY or hire out, you can book a consultation.

Frequently asked questions

How much does BrandYourself cost?

BrandYourself's own FAQ lists a free DIY account, Premium DIY software at $99 per year, and managed (Concierge) services that typically start around $599 per month, quoted per client after a consultation. Its data broker removal product does not show a price on public pages; you see it after the free scan. There is no public pricing page.

Is BrandYourself free?

Partly. The free account scans your Google results and social posts, gives you a Reputation Score and Reputation Report, and lets you optimize up to 3 properties. Premium ($99 per year) adds an action plan, unlimited properties, the ability to delete or approve flagged posts, and removal of BrandYourself branding from your profile.

Does BrandYourself give refunds?

Not on Premium DIY. BrandYourself's FAQ says Premium is a subscription that renews automatically based on your selected plan and states that it does not issue refunds. To cancel, it says to contact support by phone or email. Set a calendar reminder before your renewal date if you are only testing it.

Is BrandYourself worth it, or can I brand myself for free?

If nothing negative ranks for your name, you can do most of the work yourself: a .com domain ($11.81 at Porkbun) plus a Carrd Pro Standard site ($19 per year) is about $31 a year, and LinkedIn and Google's Results about you cost nothing. Premium is worth it if you want scoring, monitoring and social post cleanup done in software.

What is the difference between BrandYourself and DeleteMe?

DeleteMe removes your personal details from data broker and people-search sites; its US Standard plan is $129 per year for one person. BrandYourself's core product helps you build and monitor positive search results for your name, with paid managed services for suppressing negative results. One hides information; the other builds what people see.

How do I remove my phone number and address from Google for free?

Use Google's Results about you. On desktop go to myactivity.google.com/results-about-you, select Get started, enter your name and the phone numbers, addresses and emails to monitor, then review matches and choose Request to remove. It removes results from Google Search only; the site that published the info still has it.

How long does it take to brand yourself online?

You can set up the pieces in 30 days: audit, positioning line, LinkedIn custom URL, a personal site on your domain, consistent bios and one cornerstone article. How fast Google reorders results for your name is not something anyone controls, so rescore after 30 days and again each quarter rather than expecting a fixed date.