CO Research publishes original, sourced benchmarks and statistics on marketing performance and the professional-services economy. Every figure is attributed to a primary or credible source with the year and geography stated. Use any chart or statistic with credit to CO Consulting.
Marketing Research
- Google Ads CPC by Industry — Average cost per click, CTR, and conversion benchmarks across industries (WordStream/LocaliQ).
- AI Search Statistics 2026 — Adoption, AI Overview prevalence, and CTR impact across ChatGPT, Perplexity, and Google (Pew, Gartner, Google).
- Marketing Budget Benchmarks — Marketing spend as a share of revenue and budget, by industry and company size (The CMO Survey, SBA).
- Email Marketing Benchmarks by Industry — Open, click, bounce, and unsubscribe rates by industry, with the Apple MPP caveat (Mailchimp, HubSpot, Klaviyo).
- Conversion Rate Benchmarks by Industry — Website and landing-page conversion rates by industry and channel (Unbounce, WordStream, Ruler).
- Content Marketing Statistics — Adoption, budgets, formats, and ROI for content marketing (Content Marketing Institute / MarketingProfs).
- Video Marketing Statistics — Marketer usage, ROI, and consumer video consumption data (Wyzowl, Vidyard, DataReportal).
- Social Media Marketing Statistics — US and global usage, demographics, and marketer adoption (Pew Research, DataReportal).
- Local SEO Statistics — Local search behavior, reviews, and Google Business Profile data (BrightLocal, Whitespark, SOCi).
- Speed-to-Lead Statistics — How lead response time affects contact and conversion rates (Harvard Business Review, MIT).
Industry & Business Research
- Small Business Succession Statistics — Owner age, retirement wave, and the coming ownership transition (US Census, Federal Reserve).
- Home Services M&A & EBITDA Multiples — Deal multiples, recurring-revenue premiums, and PE activity in the trades (BizBuySell, IBBA).
- Skilled Trades Labor Shortage — Wages, employment, and projected openings for HVAC, plumbing, electrical, and roofing (US BLS).
- Estate Planning Statistics — Share of adults with a will or trust, and demand trends (Gallup, Health Affairs, Census).
- RIA Industry Statistics — Registered investment adviser counts, AUM, clients, and M&A (SEC Form ADV, NASAA, IAA).
- Business Formation Statistics — New business applications nationally and by state, with survival rates (US Census BFS, BLS).
- Profit Margin by Industry — Gross, operating, and net margins by sector (NYU Stern / Damodaran, IRS SOI, Census).
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