HubSpot Alternatives: 14 Compared With 2026 Prices and Total Cost

The best HubSpot alternatives are Pipedrive, Zoho CRM or Freshsales if you are replacing Sales Hub, ActiveCampaign, Brevo or Mailchimp if you are replacing Marketing Hub, and GoHighLevel, Keap, Zoho or Odoo if you want one platform for both. At 3 seats and 5,000 marketing contacts, HubSpot Marketing Hub Professional costs $1,050 a month on an annual commitment plus a $3,000 onboarding fee. The alternatives below cost $27 to $488 a month at the same seat and contact count, and every price links to the vendor’s own pricing page, checked on November 1, 2026.

Start with what HubSpot actually charges, because the “alternative” only makes sense against the number you are trying to beat.

What HubSpot actually costs in 2026

HubSpot prices Marketing Hub by edition plus marketing contacts, and prices Sales Hub and Service Hub per seat. Professional and Enterprise also carry a one-time, required onboarding fee. These are the US dollar figures from HubSpot’s Marketing Hub pricing page, Sales Hub pricing page, Service Hub pricing page and its Products and Services Catalog.

Is Marketing Hub Professional $800 or $890 a month?

Both, depending on the billing term. HubSpot’s pricing page shows the two numbers side by side without a label. Switching the page’s own billing toggle settles it: the monthly-commitment view shows Professional at $890/mo and the annual-commitment view shows $800/mo. HubSpot’s marketing contacts page labels $890 as the price “before annual discount” and $800 as the “annual discount” price, and the catalog lists $890 as the starting list price. So $800 is the annual-commitment rate and $890 is month to month.

The Starter prices work the same way. New customers pay $7 per seat per month with an upfront annual payment or $10 per seat month to month, according to the FAQ on HubSpot’s CRM pricing page. The catalog’s list price is $20 per seat, and the page says the discounts are for new customers only.

How HubSpot contact tiers add up

Marketing contacts are where HubSpot bills climb. The catalog sells extra contacts in bands:

• Starter: $50 per 1,000 contacts from 1,001 to 3,000, $45 per 1,000 from 3,001 to 5,000, then $40 per 1,000.
• Professional: $250 per 5,000 contacts from 2,001 to 22,000, falling to $225, $200, $175 and finally $150 per 5,000 above 82,000.
• Enterprise: $100 per 10,000 contacts from 10,001 to 50,000, falling to $60 per 10,000 above 500,000.

If you go over your tier, HubSpot automatically moves you to the next tier during the current billing period, and the tier cannot be lowered until renewal, per the marketing contacts page. Non-marketing contacts are not billed, but you cannot email them or target them with ads.

Total cost at 3 seats and 5,000 contacts: HubSpot vs the alternatives

This is the comparison most HubSpot alternatives lists skip. Every row prices the same team: 3 users and 5,000 contacts. Where a tool is priced per seat, it is seat price times 3. Where it is priced by contacts, the 5,000-contact tier comes from the vendor’s own calculator. Annual billing is used wherever the vendor offers it, and the HubSpot rows assume contact bands are billed at the catalog price.

Three things this table does not show. First, it compares list prices, not features: HubSpot Professional includes reporting, attribution and AI features that a $51 CRM does not. Second, the email volume in the GoHighLevel row is an assumption you should replace with your own send count. Third, Brevo is left out because its price at 5,000 contacts is set by a slider that could not be captured; its plans are covered below. Non-US buyers will see local currency on most of these pages, and Pipedrive notes its prices exclude VAT for EU customers.

14 HubSpot alternatives compared, by what they replace

HubSpot is really four or five products. The cleanest switch is to replace the one hub you actually use, so the tools are grouped by which HubSpot hub they replace.

CRM alternatives to HubSpot (replacing Sales Hub)

1. Pipedrive. Lite $14, Growth $39, Premium $59, Ultimate $79 per seat per month, billed annually, on Pipedrive’s pricing page. Growth is the plan that matters for HubSpot switchers: it adds full email sync, bulk email and “automations and nurturing sequences.” Limits: email marketing campaigns are a separate add-on, and Pipedrive’s own HubSpot migration guide notes it does not separate marketing from non-marketing contacts, so you add a marketing status field yourself. Migration effort: medium. You export each HubSpot object as CSV, import organizations, then people, deals, leads, activities and notes in that order, and test with 5 to 10 records first. Imports can be reverted. Pipedrive says implementation is free on plans over $400 a year.

2. Zoho CRM. Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user per month billed annually, per Zoho CRM pricing. The free edition allows 10 custom email templates, 5,000 API calls a day and up to 10 data exports. Zoho CRM Plus, which bundles sales, marketing and service, starts at $20 per user per month. Migration effort: low. Zoho’s HubSpot migration tool pulls companies, contacts, deals, tasks, meetings, calls, notes, owners, products and quotes through a HubSpot private app token. Limits: custom objects do not migrate, you can undo or rerun the migration only 3 times, and only the first 10 tags per record come across.

3. Freshsales (Freshworks). Growth $9, Pro $39, Enterprise $59 per user per month billed annually, from the Freshsales pricing page. Sales sequences, contact scoring and territory management start on Pro, so a HubSpot Sales Hub Professional user should price Pro, not Growth. Limits: Growth has only basic workflows, and the Freddy AI agent is sold in packs of $49 per 100 sessions.

4. Close. Solo $9, Essentials $35, Growth $99, Scale $139 per user per month billed annually; $19, $49, $109 and $149 month to month, per Close pricing. Close is built for teams that live on the phone. Limits that matter: Solo is capped at 1 user and 10,000 leads, and both Solo and Essentials say “Workflows not included,” so automated email, call and SMS follow-up starts at Growth. Calling is billed on usage, with most outbound calls around $0.02 a minute.

5. Salesforce Starter Suite. $25 per user per month, billed monthly or annually, with no user maximum; Pro Suite is $100 per user per month on an annual contract, from Salesforce small business pricing. Starter includes email campaigns, lead scoring and lead routing, but marketing email sends are listed as an add-on. It is the logical pick when you expect to grow into Salesforce’s larger editions later.

6. Copper. Basic $23, Professional $59, Business $99 per seat per month paid annually; $29, $69 and $134 month to month, per Copper pricing. Copper markets itself as a Google Workspace CRM. Its contact limits are the trap: Basic stops at 2,500 contacts, which rules it out for a 5,000-contact database. Professional allows 15,000, and only Business has unlimited contacts and email series. Copper offers an onboarding consultant for eligible annual Business and Professional accounts.

7. monday CRM. Basic $12, Standard $17, Pro $28 per seat per month yearly; $18, $25 and $41 monthly, per monday CRM pricing. Plans start from 3 users, and there is no free plan beyond a 14-day trial. Standard includes 250 custom automations a month and Pro 25,000. It suits teams that already run delivery or projects in monday and want deals on the same boards, which is also why agencies look at it for project management.

Marketing automation alternatives to HubSpot (replacing Marketing Hub)

8. ActiveCampaign. At 1,000 contacts, billed yearly: Starter $15, Plus $49, Pro $79, Enterprise $145 a month. At 5,000 contacts: $79, $145, $205 and $375, from the calculator on ActiveCampaign pricing. Pro includes 3 user seats and 60,000 sends a month at 5,000 contacts, so it covers the same 3-person team as HubSpot Professional for $205 instead of $1,050. Limits: Starter and Plus include 1 seat, and the fuller “Enhanced CRM” is an add-on from Plus up. If HubSpot’s workflows are the reason you bought it, this is the closest like-for-like swap. Our marketing automation consultant guide covers what it costs to have someone rebuild those workflows.

9. Brevo. Starter $9 a month ($8.08 billed yearly), Standard $18 ($16.17 yearly), Professional $499 ($449.08 yearly), Enterprise from $2,499, per Brevo pricing. Brevo prices on email volume, starting from 5,000 emails a month on Starter, with contact allowances set by a slider. Marketing automation workflows start on Standard, and Professional includes 10 seats. The free plan sends up to 300 emails a day. A CRM layer, Sales Essentials, is $27.92 a month with 1 seat. Best for large lists you email rarely.

10. Mailchimp. At 2,501 to 5,000 contacts: Essentials $75 a month (3 seats) and Standard $100 a month (5 seats), from Mailchimp pricing. Premium starts at $350 a month with unlimited seats. The free plan covers 250 contacts and 500 sends a month. Standard’s monthly send limit is 12 times your contact count. Limits: it is an email tool, not a CRM, so pair it with one of the CRMs above. For a wider shortlist, see our comparison of the best email marketing software.

All-in-one HubSpot alternatives (replacing several hubs)

11. GoHighLevel. Starter $97 a month or $970 a year, Unlimited $297 or $2,970, and the top plan $497 or $4,970, on HighLevel pricing. Every plan includes unlimited contacts and unlimited users, and Starter includes 3 sub-accounts. The catch is usage billing: email is $0.675 per 1,000 sends, email validation $2.50 per 1,000, and phone, SMS and AI are metered, per HighLevel’s pricing guide. It replaces CRM, funnels, email, SMS, calendars and reviews, which is why it shows up in our sales funnel software comparison.

12. Keap. From $299 a month billed monthly for 2 users and 1,500 contacts; $488 a month at 3 users and 5,000 contacts, from the calculator on Keap pricing. One plan includes the full platform: CRM, email and text automation, quotes, invoices and a native US payment processor. Limits: implementation services are required (the page does not publish their price), and text marketing is US only, with overages at $0.015 per text.

13. Odoo. One app is free with unlimited users. Standard, with all apps, is $24.90 per user per month billed yearly ($31.10 monthly), per Odoo pricing. The asterisk matters: that discount is valid for 12 months for the initial users ordered, after which the page shows $31.10 yearly and $38.90 monthly. Odoo replaces far more than HubSpot (accounting, inventory, projects), so it fits firms that want one system for operations, not only marketing.

14. Bitrix24. Free for 1 to 2 users; Basic $49 a month billed annually ($69 monthly) for 5 users; Standard $99 ($144 monthly) for 50 users; Professional $199 ($289 monthly) for 100 users, per Bitrix24 pricing. The flat per-organization price is the reason it wins on cost for bigger teams. Limits: sales pipelines start on Basic and unlimited leads and web forms on Standard. It also bundles tasks, chat and projects, so expect more setup choices than a pure CRM.

Pick a HubSpot alternative by situation

If you are earlier than any of these, our guide to CRM for startups walks through which stage needs which tool.

Is there a cheaper HubSpot alternative with sequences?

Yes. In HubSpot, sequences need a Sales Hub or Service Hub Professional or Enterprise subscription and an assigned Sales or Service seat, per HubSpot’s sequences help article. That puts the floor at $90 per seat on an annual commitment plus $1,500 onboarding. These plans include automated email sequences for less:

Free and open-source HubSpot alternatives

HubSpot’s own free tools allow up to 2 users and 2,000 marketing email sends a month with HubSpot branding. If you need more than that for free, these are the real options:

The licenses are from each project’s license file on GitHub. Open source moves the cost from licenses to hosting, updates and email deliverability, so budget for someone who can run a server.

HubSpot Service Hub and Meetings alternatives

If you only use HubSpot for support tickets, Freshdesk Omni costs $29, $79 or $119 per agent per month billed annually (Growth, Pro, Enterprise), and Zoho Desk has a free edition, then $7, $14, $23 and $40 per user per month billed annually. Both are below Service Hub Professional’s $90 per seat plus $1,500 onboarding. If you only use the HubSpot meetings link, Calendly Standard is $10 per seat per month and Teams is $16, and invitees never need a seat.

How to move off HubSpot without losing data

Migration is where switching projects stall, and HubSpot’s export tools decide the effort. From HubSpot’s export records and export your content and data documentation:

1. Export each object from its “All records” view. Contacts, companies, deals, tickets, calls and custom objects export as CSV, XLSX or XLS. Choose “all properties and associations”; the “all associated records” option works only for CSV. You need the Export permission.
2. Clean before you export, not after. Exporting all contacts includes unsubscribes. Add the filter “Unsubscribed from all email is not equal to True” if the new tool should not import them, and keep a separate list of unsubscribes so you never email them again.
3. Download within 30 days. Export download links expire after 30 days. Files over 1,000,000 rows (CSV or XLSX) can arrive split in a zip, and XLS drops columns past 256, so use CSV.
4. Screenshot your workflows. HubSpot exports workflows only as a spreadsheet (name, active status, goal conversion data, type, creator and create date) plus images of individual workflows. The logic and the emails inside them do not export, so every workflow is a manual rebuild.
5. Export web content and files separately. Pages, posts, templates, files, HubDB tables and URL redirects each have their own export. HubSpot notes forms lose paid features when the account is deactivated, so replace embedded forms before you cancel.
6. Test import 5 to 10 records. Pipedrive recommends this in its migration guide, and it applies everywhere: check that custom fields, owners and associations landed before importing the full file.
7. Time the cutover to your renewal date. HubSpot says contact tier downgrades do not take effect until your next contract period, so cancelling mid-contract does not lower the bill.

My view: most of the effort in a HubSpot exit is rebuilding automation, not moving records. If you want a second opinion on whether to switch at all, or which hub to replace first, you can book a consultation. Whichever tool you pick, the bigger win is usually the process around it; our CRM strategy guide covers how to make sales actually use it.

Frequently asked questions

What is the best alternative to HubSpot?

It depends on which hub you are replacing. For Sales Hub, Pipedrive Growth at $39 per seat per month (billed annually) includes sequences and bulk email. For Marketing Hub, ActiveCampaign Pro costs $205 a month at 5,000 contacts with 3 seats included. For one platform covering both, GoHighLevel starts at $97 a month with unlimited users and contacts, plus usage fees for email and SMS.

Is there a free alternative to HubSpot?

Yes. Zoho CRM Free covers 3 users, Odoo gives one app free with unlimited users, and Bitrix24 is free for 1 to 2 users. For email, Mailchimp Free covers 250 contacts and 500 sends a month, and Brevo Free sends up to 300 emails a day. Open-source options you can self-host for free include Twenty and SuiteCRM for CRM and Mautic for marketing automation.

Is there a cheaper HubSpot alternative with sequences?

Yes. HubSpot sequences need Sales Hub or Service Hub Professional, which is $90 per seat per month on an annual commitment plus $1,500 onboarding. Pipedrive Growth and Freshsales Pro both include sequences at $39 per seat per month billed annually, so a 3-person team pays $1,404 in year one instead of $4,740 for HubSpot Sales Hub Professional.

Is HubSpot Marketing Hub Professional $800 or $890 a month?

$800 is the annual-commitment price and $890 is the month-to-month price. Toggling the billing term on HubSpot's pricing page switches between the two, and HubSpot's marketing contacts page labels $890 as the price before the annual discount. Both include 3 core seats and 2,000 marketing contacts, and both require a one-time $3,000 Professional onboarding fee.

Who are HubSpot's main competitors?

For CRM, the closest competitors to HubSpot are Salesforce, Zoho CRM, Pipedrive, Freshsales and Close. For marketing automation, they are ActiveCampaign, Mailchimp and Brevo. For all-in-one platforms aimed at small businesses and agencies, they are GoHighLevel, Keap, Odoo and Bitrix24. Each competes with one or two HubSpot hubs rather than the whole platform.

Semrush vs HubSpot: which one do I need?

They do different jobs. Semrush is a search visibility toolkit for keyword research, rank tracking and competitor analysis. HubSpot is a CRM with email, automation and sales tools. Many teams run both: Semrush to win traffic and HubSpot or one of its alternatives to capture and nurture the leads that traffic produces. Replacing HubSpot does not replace Semrush, and the reverse is also true.

How hard is it to migrate from HubSpot to another CRM?

Records are easy and automation is not. HubSpot exports contacts, companies, deals and other objects as CSV, XLSX or XLS, and Zoho CRM can pull them directly through a HubSpot private app token. Workflows only export as a spreadsheet and images, so every automation must be rebuilt by hand. Test-import 5 to 10 records first and time the switch to your HubSpot renewal date.