Reported marketing budgets for movies: Barbie $150M to $175M, Superman about $100M, The Odyssey $125M, plus Wicked, Sinners, Endgame. Sources and dates.

Nike spent $4.75B on demand creation, Coca-Cola $5.4B and Amazon $23.5B on ads per their 10-Ks. Apple, Tesla, Red Bull, Pepsi, LVMH and Zara explained.

Original crawl of 373 US small business sites: median TTFB 1,206ms, only 20.9% hit Google’s good server-speed mark. Data by vertical.

oesm24nat.zip is the BLS May 2024 OEWS national file; oesm25nat.zip (May 2025) replaced it. Links, ad job SOC codes, medians and NAICS 5418 data.

Only 10% of Americans rate ad people’s honesty high (Gallup 2025); UK trust in ads hit 40%. Edelman, Pew, Kantar and FTC data, plus a trust fix table.

FTC civil penalty for 2026 stays $53,088 per violation (no inflation update), plus penalty history since 2016, refunds by year and a 2025-2026 timeline.

BLS: marketing managers earned a $166,790 median in May 2025. See the 2024-34 vs new 2025-35 outlook, plus analyst, sales and PR pay by state and metro.

Paid media is 31.4% of the marketing budget (Gartner 2026). Budgets run 7.8% to 9.0% of revenue, by size and industry, plus IAB 2024 and 2025 ad revenue.

Meta 2025 ad revenue: $196.175B (10-K). 5.81B social users in Oct 2026, $394.6B global social ad spend forecast, Pew 2026 US platform use, what to cite.

US digital ad revenue hit $258.6B in 2024 (+14.9%). Verified 2024-2026 stats on search, social, retail media, CTV and platform ad revenue.

49% of US adults use AI chatbots, yet AI sent 0.40% of referrals. Our study of 419 small-business sites, readiness checklist and GA4 AI tracking setup.

A good paid lead costs less than customer value x margin x close rate. 2026 data: Google $66.69, Facebook $27.39, LinkedIn $376, plus CAC by industry.