This briefing assembles the verified evidence behind “speed to lead”: how the time between a lead’s inquiry and a company’s first contact attempt affects the

This briefing compiles verified statistics on local search behavior, Google Business Profile (GBP) performance, online reviews, map-pack click share, and local conversion. It draws on

This briefing compiles verified social media marketing statistics covering user counts, time spent, platform demographics, marketer adoption and budgets, social commerce, and return on investment.

Video has moved from a discretionary marketing tactic to default infrastructure. This briefing assembles verified data on how marketers use video, what it returns, where

This research brief compiles verified content marketing statistics for 2026, drawn from primary publisher surveys rather than recycled blog roundups. It covers adoption, budgets, the

This briefing compiles verified conversion rate benchmarks from the largest publicly reported datasets: Unbounce (41,000 landing pages), WordStream by LocaliQ (Google Ads accounts spending billions

This briefing compiles verified email marketing benchmarks from six major email service providers and email-analytics firms: Mailchimp, HubSpot, GetResponse, Klaviyo, Campaign Monitor, and Litmus. It

This asset compiles verified marketing budget benchmarks from the two most widely cited public datasets in the field: the Gartner CMO Spend Survey and The

This research asset compiles verified statistics on the adoption of AI search and generative engines, including ChatGPT, Google AI Overviews and AI Mode, Gemini, and

This reference compiles verified Google Ads performance benchmarks by industry: average cost per click (CPC), click-through rate (CTR), conversion rate (CVR), and cost per lead

This briefing benchmarks gross, operating, and net profit margins across industries using the most current public datasets, with a primary focus on the NYU Stern

This research briefing compiles verified business formation statistics for the United States using primary federal data: the U.S. Census Bureau Business Formation Statistics (BFS), the

This research asset compiles verified statistics on the United States registered investment adviser (RIA) industry, covering the number of SEC-registered firms, regulatory assets under management,

This research asset compiles verified United States data on estate planning and wills: how many adults hold a will or trust, how ownership varies by

This briefing compiles verified U.S. workforce data for the four core home-services trades: electricians, plumbers, HVAC mechanics, and roofers. Every figure is sourced from the

This briefing compiles verified data on mergers and acquisitions in the residential home services trades, with a focus on the valuation multiples paid for HVAC,

This briefing assembles verified federal and industry data on the coming ownership transition in U.S. small business. It focuses on owner age, the share of