What is a CMO? A plain guide to the chief marketing officer role, core duties, how it differs from a VP of marketing, and 2026 pay by company size.

Unique selling proposition definition from Rosser Reeves (1961), 22 USP examples with dates, a fill-in formula, 5 tests incl. FTC rules, and 4 rewrites.

6 elevator pitch templates: problem-solution, Steve Blank’s XYZ, Moore, Pixar story spine, STAR and networking, plus word counts for 30, 60 and 90 seconds.

What a customer success manager does, CSM vs account manager, the metrics they own (NRR, churn), when to hire, and 2026 US salary ranges.

Color psychology in marketing, graded by evidence: what studies show, the 62-90% stat and red button test traced, WCAG contrast rules and a worksheet.

Average CMO salary runs $193K to $374K base. See 11 real CMO pay packages from 2026 proxies, startup pay and equity, bonus targets and full cost to hire.

Call to action examples by placement, with before and after rewrites plus study data on what actually lifts conversions.

The 12 brand archetypes in one table: desire, shadow, voice, visuals, evidence-graded examples, the 4 quadrants and a worksheet to score yours.

Landing page builders cost $0 to $249 a month in 2026. Verified prices for 10 tools, the plan that adds A/B testing, visitor caps and 1 vs 50 page costs.

AIDA model: Attention, Interest, Desire, Action. The real 1898 origin, metrics for each stage, a customer journey map, 5 annotated examples and a template.